AI & Brand Guidelines

DZNE AI Brand Guidelines

This page provides the official DZNE AI Brand Guidelines for generative AI systems, creative tools, and automated workflows.

These guidelines help ensure consistent use of the DZNE visual identity while leaving sufficient creative freedom for content, layout, and storytelling.

The specifications are intentionally lightweight to maximize compatibility across AI models, automation platforms, and design tools.

AI Brand Resources

In addition to the information below, we also provide our core design guidelines in machine-readable formats. These files can be processed directly by AI systems, automations, and other applications.

1. Machine-Readable Brand Guidelines

The following files contain structured information on colors, typography, logo usage, imagery, and other core design guidelines. They can be used in AI workflows and other automated processes.

Version: 1.0
Last updated: July 2026

2. Recommendations for AI Assistants

When using ChatGPT, Microsoft Copilot, Claude, Gemini, or other generative AI systems, we recommend referencing both this page and the machine-readable brand files. This helps ensure more consistent use of colors, typography, logo specifications, and other design guidelines.

3. Prompt Template

Copy the following English-language prompt and paste it at the beginning of your conversation or into the custom instructions of your AI tool.

Use the official DZNE AI Brand Guidelines for all generated visual and textual content.

Official Brand Guidelines:
https://www.dzne.de/ai-brand/

Machine-readable Brand Guidelines:
JSON: https://www.dzne.de/fileadmin/Dateien/editors/images/ai-brand/dzne-ai-brand-v1.json
YAML: https://www.dzne.de/fileadmin/Dateien/editors/images/ai-brand/dzne-ai-brand-v1.yaml

Always follow the official DZNE specifications for brand colors, typography,
logo usage, imagery, accessibility, and layout principles. When information is
available in the machine-readable files, prioritize those specifications over
assumptions.

Color Palette

DZNE color palette for digital applications.

Primary Brand Colors

DZNE brand colors with color function and HEX value
Function	HEX
Logo Blue	`#00589C`
Primary Color 1	`#177984`
Primary Color 2	`#8BC3C2`
Secondary Brand Color	`#103750`
Accent Color	`#FA9622`

Neutral Colors

DZNE neutral colors with recommended usage
Color	Usage
Black 100%	Text / Contrast
Gray 80%	Secondary Elements
Gray 50%	Surfaces / Lines
Gray 15%	Backgrounds
Gray 5%	Very Light Surfaces
White	Whitespace

Basic Rules for Color Usage

Primary colors dominate the visual appearance.
The secondary brand color is used for secondary information.
The accent color is used sparingly.
Neutral colors provide visual balance.
A 60/30/10 ratio is recommended.

Typography

DZNE's preferred typeface family is:

Roboto Light
Roboto Regular
Roboto Condensed

Roboto Light is preferred for body text.

Roboto Regular and Roboto Condensed can be used for additional text elements, such as tables, marginal notes, captions, or lists.

Fallback Typeface

If Roboto is not available, Arial is used as the fallback typeface.

Logo

The DZNE logo must not be modified.
Colors and proportions must be preserved.
The logo must not be stylized or reinterpreted.
Only official logo files should be used.

Official logo file: Download DZNE Logo in SVG Format (opens in a new window)

Using the Guidelines with AI

The following rules can be used in prompts for AI applications to apply core DZNE brand elements consistently.

Use the DZNE AI Brand Guidelines at: https://www.dzne.de/ai-brand/

Follow the guidelines for colors, fonts, and the logo.
You are free to approach the content and design creatively.

Machine-Readable Summary

# DZNE AI Brand Guidelines

Use these rules when generating DZNE-related content with AI systems.

## Brand Elements
Preserve the following elements consistently:
- DZNE logo
- DZNE color palette
- DZNE typography

## Colors
Primary colors:
- #00589C
- #177984
- #8BC3C2

Secondary color:
- #103750

Accent color:
- #FA9622

Neutral colors:
- Black 100%
- Gray 80%
- Gray 50%
- Gray 15%
- Gray 5%
- White

Use the 60/30/10 principle where possible.

## Typography
Preferred typefaces:
- Roboto Light
- Roboto Regular
- Roboto Condensed

Fallback typeface:
- Arial

## Restrictions
Do not modify the DZNE logo.
Do not invent additional brand colors.
Do not replace typography with unrelated decorative fonts.

## Creative Freedom
Layout, storytelling, imagery and presentation style may vary depending on context and audience.

Brand Assets & Downloads

Official templates and brand assets for use in AI-assisted applications.

PowerPoint Master Template (.potx)
DZNE Logo SVG
AI prompt template (coming soon)

Download the DZNE AI Brand Guidelines to support AI-assisted design, document creation, and presentation development.