{
  "metadata": {
    "name": "DZNE AI Brand Layer",
    "schema_version": "2.0",
    "brand_version": "1.1",
    "status": "active",
    "maintained_by": "DZNE",
    "last_updated": "2026-06-02",
    "intended_use": [
      "AI image generation",
      "document generation",
      "presentation generation",
      "social media creation",
      "web design"
    ]
  },
  "tokens": {
    "colors": {
      "primary": {
        "dzne_blue": "#00589C",
        "teal": "#177984",
        "light_teal": "#8BC3C2"
      },
      "secondary": {
        "dark_blue": "#103750"
      },
      "accent": {
        "orange": "#FA9622"
      },
      "neutral": {
        "black": "#000000",
        "gray_80": "#333333",
        "gray_50": "#808080",
        "gray_15": "#D9D9D9",
        "gray_5": "#F2F2F2",
        "white": "#FFFFFF"
      }
    },
    "typography": {
      "preferred": [
        {
          "name": "Roboto Light",
          "css_family": "Roboto",
          "weight": 300,
          "style": "normal"
        },
        {
          "name": "Roboto Regular",
          "css_family": "Roboto",
          "weight": 400,
          "style": "normal"
        },
        {
          "name": "Roboto Condensed",
          "css_family": "Roboto Condensed",
          "weight": 400,
          "style": "normal"
        },
        {
          "name": "Roboto Condensed Bold",
          "css_family": "Roboto Condensed",
          "weight": 700,
          "style": "normal"
        }
      ],
      "fallback": [
        {
          "name": "Arial",
          "css_family": "Arial",
          "weight": 400,
          "style": "normal"
        }
      ],
      "decorative": {
        "allowed": [
          "Desyrel",
          "Gravur"
        ],
        "restrictions": [
          "Headlines only",
          "Isolated highlight elements only",
          "Never for continuous body text"
        ]
      }
    }
  },
  "assets": {
    "logo": {
      "master_url": "https://www.dzne.de/fileadmin/Dateien/editors/images/ai-brand/dzne_logo.svg",
      "fallback_url": "https://www.dzne.de/fileadmin/Dateien/editors/images/ai-brand/dzne_logo.png",
      "preferred_format": "svg",
      "fallback_format": "png",
      "alt_text": "DZNE logo",
      "mime_type": "image/svg+xml",
      "usage": {
        "allow_modification": false,
        "preferred_positions": [
          "bottom_right",
          "top_right"
        ],
        "min_clearspace": {
          "factor": 1.0,
          "unit": "logo_height"
        },
        "minimum_size": {
          "digital_px": 120,
          "print_mm": 20
        }
      },
      "forbidden_actions": [
        "recolor",
        "rotate",
        "stretch",
        "crop",
        "add_effects",
        "place_on_low_contrast_background"
      ]
    }
  },
  "usage_rules": {
    "color_mapping": {
      "primary_background": "tokens.colors.primary.dzne_blue",
      "primary_headline": "tokens.colors.primary.dzne_blue",
      "secondary_background": "tokens.colors.secondary.dark_blue",
      "accent_cta": "tokens.colors.accent.orange",
      "accent_highlight": "tokens.colors.accent.orange",
      "body_text": "tokens.colors.neutral.gray_80",
      "muted_text": "tokens.colors.neutral.gray_50",
      "light_background": "tokens.colors.neutral.gray_5",
      "default_background": "tokens.colors.neutral.white"
    },
    "default_distribution": {
      "dominant": 60,
      "secondary": 30,
      "accent": 10
    },
    "typography_roles": {
      "headline": "Roboto Condensed Bold",
      "subheadline": "Roboto Regular",
      "body": "Roboto Light",
      "fallback": "Arial"
    },
    "ai_guidelines": {
      "objectives": [
        "Preserve DZNE visual identity",
        "Maintain accessibility",
        "Prefer simple and scientific visual communication"
      ],
      "requirements": [
        "Always use the DZNE color palette",
        "Always use approved typography",
        "Always use official logo assets",
        "Never invent additional brand colors",
        "Never replace typography with unrelated decorative fonts"
      ],
      "accessibility": {
        "minimum_contrast": "WCAG AA",
        "avoid_color_only_meaning": true
      }
    }
  },
  "templates": {
    "flyer": {
      "format": "DIN A5",
      "orientation": "portrait",
      "width_mm": 148,
      "height_mm": 210,
      "bleed_mm": 3,
      "safe_margin_mm": 15,
      "color_distribution": {
        "dominant": 60,
        "secondary": 30,
        "accent": 10
      },
      "logo_position": "bottom_right"
    },
    "presentation": {
      "format": "16:9",
      "width_px": 1920,
      "height_px": 1080,
      "safe_margin_px": 80,
      "color_distribution": {
        "dominant": 70,
        "secondary": 20,
        "accent": 10
      },
      "logo_position": "bottom_right"
    },
    "social_media": {
      "format": "1:1",
      "width_px": 1080,
      "height_px": 1080,
      "safe_margin_px": 80,
      "color_distribution": {
        "dominant": 50,
        "secondary": 30,
        "accent": 20
      },
      "logo_position": "bottom_right"
    }
  }
}